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Introduction to Pipefy’s iPaaS

Pipefy’s self-hosted iPaaS connects your processes to hundreds of business applications. It helps you automate tasks and orchestrate integrations with governance, security, and visibility, all from within Pipefy.

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Written by Product Team
Updated this week

What you can do

  • Connect to 300+ connectors for collaboration, service management, and productivity (e.g., Slack, Microsoft Teams, Google Sheets, Gmail, Salesforce, Outlook, Microsoft Power BI, HTTP/Webhooks).

  • Automate actions across systems without writing a single line of code.

  • Test, monitor, and manage integrations directly in Pipefy, with detailed logs and flow traceability.


How it works (flow model)

Each flow is made of a trigger and actions.

🔹 Trigger

To start flows based on Pipefy events, use the official Pipefy connector configured with a Service Account that has access to the target pipe.

Supported card triggers include:

  • Card created

  • Card deleted

  • Card done

  • Card expired

  • Card field updated

  • Card late

  • Card moved

  • Card overdue

  • Card comment created

These triggers allow you to integrate with external systems whenever cards are created, updated, or moved, making your processes faster and more connected.


🔹 Actions

After the trigger, add steps such as:

  • Spreadsheets: create or update rows in Google Sheets for capacity and SLA reports.

  • Notifications: alert teams and channels in Slack or Microsoft Teams when a card changes phase or reaches a deadline.

  • Analytics: send data to Power BI to visualize performance, request volume, and average resolution times.

  • CRM/ERP: create new leads in Salesforce or retrieve information from NetSuite to enrich card details.

  • Direct integrations: use HTTP/Webhooks to connect with internal systems, ERPs, or data providers such as Big Data Corp, Serasa Experian, Boa Vista, ClearSale, or Neoway, enabling broader data cross-checking and automated external validations.


Why centralize in Pipefy’s iPaaS

  • Governance: authentication via Service Accounts with per-pipe permissions.

  • Security: scoped execution within Pipefy’s environment.

  • Scalability: manage multiple flows, environments, and connectors efficiently.

  • Operational simplicity: build, test, and monitor integrations where you already manage your processes.


Best practices

  • Use dedicated Service Accounts per context (e.g., by area or pipe) for better auditability and credential management.

  • Organize flows with consistent naming and folder structures by business domain.

  • Document HTTP/Webhook integrations when no connector is available, ensuring standardization and traceability.


Next steps

  • Set up a Service Account with access to your pipe.

  • Create your first flow (e.g., card created, moved, done, or updated).

  • Explore available connectors to extend your processes and automate more efficiently.

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